Personal Digital Media

Collaborative, social, and interactive elements include Web logs, photo logs, video logs, Wikis, podcasting, machinima, and mashups.

Explore how this evolves in the 2020 Forecast in Transliteracy.

Real World Application

Media become personal and collaborative
As economic identity shifts from consumer to creative producer, digital technology will turn the world of media into a very personal world. Increasingly, people will take advantage of simple tools and a worldwide platform to express themselves in everything from blogs (personal Web pages) and wikimedia (Web pages that can be edited by anyone) to podcasting (sharing audio or video files for downloading to iPods), machinima (remixed animated computer games) and mashups (video, music, or graphic media that are re-mixed). The social nature of these tools will encourage sharing, appropriating, and reinventing others’ inventions in a rapid stream of collaborative innovation. The impacts of this innovation will run deep in our social and economic systems.