Fragmenting Preferences

Gen X prefers to email or engage in face-to-face contact. Gen Y like instant messaging or a shared presence. Gen Z prefers simulation, role-playing games and alternate realities.

Explore how this evolves in the 2020 Forecast in Transliteracy.

Real World Application

People make their own worlds
Extending the trend toward choice and customization in everything from media and appliances to food, health, and education, people are becoming more active participants in creating their own worlds, whether it means do-it-yourself home projects, peer-to-peer media exchanges, or open-source collaboration. The result: a much more personalized world.