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The Rise of Long-Tail Economics
Niche markets become cost-effective to serve, enabling personalization.

Public schools become hubs in value networks Lower network-coordination costs make it cost-effective to meet the needs and desires of “long-tail” niche markets in industries as diverse as music, health, and education. Numerous and diverse niche markets of learners become targets for all sorts of providers of learning experiences in the expanding learning economy (public, private, parochial, charter, home and other informal schools, and commercially based providers). Value network mapping becomes an important tool for tracking the exchange of tangible and intangible learning assets that flow between public schools and the rest of the learning economy. These exchanges create richer relationships between public schools and the community.

Resources:

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Map Legend

Drivers   Drivers
The vertical side of the left column of the map. These are six categories driving all trends, hotspots and dilemmas. Click on the purple bar for a definition of that driver.
Impact areas   Impact Areas
The horizontal axis of the map. These are five key areas of activity where major trends are revealed from different perspectives. Click on the purple bar for a definition of that impact area.
Hotspots   Hotspots
These are key trends that we think have broad impact on education and often make good starting points for exploring the map.
Dilemmas   Dilemmas
These are issues that can't be solved with either/or thinking but require new strategies that go beyond simple problem solving.

User Tips

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• Get more information about Drivers and Impact Areas by clicking the purple bars.

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