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Fragmenting Preferences
Gen X prefers to email or engage in face-to-face contact. Gen Y like instant messaging or a shared presence. Gen Z prefers simulation, role-playing games and alternate realities.

People make their own worlds Extending the trend toward choice and customization in everything from media and appliances to food, health, and education, people are becoming more active participants in creating their own worlds, whether it means do-it-yourself home projects, peer-to-peer media exchanges, or open-source collaboration. The result: a much more personalized world.

Resources:
- [BoingBoing] Kansas high school bars woman from re
- ABC Reshapes the Evening News for the Web
- For Texting Teens, an OMG Moment When the Phone Bi
- Frill-Free Gadgets Cellphone and E-Mail For the Te
- Frill-Free Gadgets Cellphone and E-Mail For the Te
- Pew Internet Report On Generations Online
- Pew Internet Research On Instant Messaging By Age
- Teen Cell Phone Usage Soars in Summer
- Teens Rule the Web
- White Paper On Shared Presence

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Map Legend

Drivers   Drivers
The vertical side of the left column of the map. These are six categories driving all trends, hotspots and dilemmas. Click on the purple bar for a definition of that driver.
Impact areas   Impact Areas
The horizontal axis of the map. These are five key areas of activity where major trends are revealed from different perspectives. Click on the purple bar for a definition of that impact area.
Hotspots   Hotspots
These are key trends that we think have broad impact on education and often make good starting points for exploring the map.
Dilemmas   Dilemmas
These are issues that can't be solved with either/or thinking but require new strategies that go beyond simple problem solving.

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